Hello,I'mAdeolaAjayi.
I lead the design, development and launch of high-quality digital products, working closely with engineering teams in agile environments to deliver meaningful user value and drive measurable business impact.
A strategic thinker with a passion for building products
I'm Adeola, a product manager passionate about turning bold ideas into impactful digital products. I combine strategic thinking with a user-centered mindset to build solutions that solve real problems and create lasting value.
Over the past decade, I've built and launched digital SAAS and mobile products across AI, Health-tech, Fintech, and EdTech sectors. I co-founded Schoolphix, a B2B SaaS startup that grew to over 50,000 users, and I've worked at two Y Combinator-backed fintechs, where I led the development and go-to-market of multiple B2B and B2C products—together generating over £100 million in transaction volume.
With a strong foundation in product development, I thrive on uncovering market opportunities and guiding cross-functional teams from concept to launch. I'm always learning, always iterating, and constantly exploring what's next in tech and product innovation.
Product Strategy
- Market Research
- Go-to-Market Planning
- Competitive Analysis
Execution
- Agile Methodologies
- Roadmap Development
- Feature Prioritization
My Professional Journey
I've had the opportunity to work with various technologies and teams, continuously expanding my skills and expertise in software development.
Entrepreneur in Residence
Zinc VC & Antler
I participated in two venture builder programs, where I gained hands on experience in building 0 - 1 AI products for the UK market within the Fintech & Healthcare industry and successfully Raised ~£50,000 in grant funding from Innovate UK.
Product Manager
MONI
Led the development and launch of a digital lending platform, scaling disbursements to over $5M within a year, and spearheaded the redesign of a consumer digital banking app to enhance user experience and engagement.
Product Manager
NOMBA
Launched and scaled a B2B banking platform, facilitating over £104M in transactions within the first year. Led user research, developed the business case, managed the product backlog, and guided the engineering team using Scrum to deliver a high-impact solution aligned with business goals.
Product Owner
AJOCARD
Launched a B2C savings product, acquiring over 100,000 users and processing £3M in deposits within 18 months. Led user research to identify key pain points, crafted the go-to-market strategy, and drove continuous product iteration to optimise user acquisition and engagement.
Cofounder
SCHOOLPHIX
Cofounded and scaled Schoolphix, a B2B SaaS platform for schools, to 50,000+ active users across 100+ institutions. Bootstrapped the business by leading sales, establishing a customer support team, and creating lead magnets that drove user acquisition and sustained growth.
Product Leadership
Here are key products I've led across AI, Fintech, and EdTech sectors. Each project demonstrates my approach to product strategy, user-centered design, and delivering measurable business impact.
AI Chatbot for Caregiver
Led the development of Athena AI, an AI-powered chatbot designed to support unpaid caregivers of elderly and disabled individuals. Leveraging machine learning, the platform delivers predictive health and care guidance for managing long-term conditions (LTCs), while also addressing the emotional challenges of caregiving—resulting in a 30% improvement in caregiver confidence and decision-making.
AI agent for Accountants
Led the GTM for Jenesys AI, an AI-powered bookkeeping agent that automated line-item extraction, GL/tax code assignment, and bank reconciliation. Developed a concierge onboarding process, created a knowledge base, and implemented QA workflows—resulting in 95% accuracy rate in financial data processing.
Digital Banking App
Led the redesign of Moni's savings app serving 100,000+ users, leveraging A/B testing and behavioural analytics to optimise key user journeys by 15%. Collaborated with design and engineering teams to implement data-driven improvements, resulting in a significant boost in user engagement, retention, and overall app satisfaction.
Digital Lending App
Led the development and launch of a Moni's lending platform, scaling disbursements to over $5M in one year. Reduced loan processing time from 2 days to 1 minute through automation. Conducted user research, built the business case, prioritized the roadmap, and led Agile delivery with cross-functional teams to launch a high-impact solution
Business Banking Solution
Led the end-to-end development and launch of a Nomba Agent banking solution, driving $104M in deposits within 12 months. Conducted stakeholder research, defined the product strategy, and managed cross-functional delivery. Prioritised the roadmap, aligned business and technical teams, and implemented features that optimised onboarding, compliance, and customer experience.
SMB Saving
Defined the product vision and value proposition for AjoCard savings platform, driving 100,000+ users and £3M+ in savings. Led the go-to-market (GTM) strategy, identifying key distribution channels and executing targeted campaigns. Iterated on the product based on user feedback and data, optimising the platform for retention and growth.
B2B SaaS Platform
Cofounded and scaled Schoolphix, a B2B SaaS Education Management Information System, adopted by 100+ schools and 50,000 users, while leading a team of 20 employees. Managed the entire product lifecycle from ideation to launch, driving sales, customer support, and business operations to ensure seamless growth and user adoption.
Let's Work Together
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.